Thursday, December 17, 2009

This Week's Greenwash: Nespresso Composts Jeweled Coffee Grounds


A composting video from Nespresso Ecolaboration TM

We could not resist this beautifully produced and incredibly ironic promotional video for Nespresso's composting coffee and recyling campaign. That said, Nespresso does make a delicious expresso and brings to light the question of our urge for enhanced experiences and the implications they have for our sustainable planet.

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