Wednesday, February 24, 2010
The United Kingdom's Fair Trade Organization launched its annual campaign to change consumer behavior, inviting people to flex their consumer muscles for the good of people everywhere by swapping out their usual product purchases for certified fair trade ones for just two weeks to start.
When you buy certified fair trade products, your purchases help local farmers and craftspeople earn a fair and stable income and thus allow communities to prosper and organize. Coffee, teas, chocolate, cotton, cosmetics, fruits, and ice cream - yes even ice cream can all be bought with the assurance that the community that produced its ingredients are building a sustainable future.
And leading the delicious path to fair trade this month is Ben & Jerry's Ice Cream, whose founders have committed to using all fair trade ingredients by 2013. Co-founder Jerry Greenfield said, “Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”